Felix Navarro is the owner and founder of The Juicy Leaf, a boutique plant studio based in Los Angeles that specializes in succulent & plant arrangements, and plant rentals for events and productions.Originally from Texas, he holds a degree in Finance, and after the collapse of the financial industry in the late 2000s, he decided to turn his lifelong passion for plants into a full-time business.He started The Juicy Leaf with the idea of providing long-lasting plant and succulent gifts as a durable alternative to traditional cut flowers that die within a few days.