Our Story

All in the family

Family owned & operated

The Juicy Leaf is the realization of a lifelong dream of its creator Felix Navarro. Once entrenched in the corporate finance world. In 2005, Felix decided to break with a successful career and follow his true passion: creating beautiful, sustainable succulent arrangements with his own two hands. Through hard work and the help of an amazing team, he has created a haven in the midst of the city.

Favico Juicy Leaf

A Passion for Plants

The familiarity with seedlings and plant nurseries comes from his childhood, when Felix helped his mother and grandmother in the care of the family garden. Passionate about plants, he ended up leaving the financial industry to dedicate himself to the world of plants. 

He started in the garage of his house, alone, learning the particularities of the business and struggling to overcome his shyness in dealing with buyers and clients. Today, Felix runs this urban plant shop together with his husband Felipe, having finally realized his dream with his own hands.

Now the store has become a little green haven in the city that emanates an authentic identity.

felix showing a big succulents arrangement

Inspired by nature

A place where anyone can visit, and instantly be transported to a lush green paradise filled with succulent arrangements, designer terrariums, manzanita sculpture, vintage furniture and fine art.

Favico Juicy Leaf

True to the spirit of Southern California

True to the spirit of Southern California, The Juicy Leaf fosters an atmosphere of creativity and originality. Each team member is encouraged to experiment, and the result is a boutique store like no other. It’s a fresh and positive take on the modern retail model, allowing individuality and a genuine personal experience. We’re also happy to be featured on major news and magazine sources!Visit our store, or follow the adventures of The Juicy Leaf on our Instagram feed. Welcome to the family
gardener planting a succulent